Contact management
The usual split: the address book on your phone and the contacts in your CRM drift apart until nobody knows which number is right. On iPhone and Android, Nexicall syncs both ways — one number, maintained in one place.
Change a number in your address book and it arrives in Nexicall. Change it in Nexicall and it goes back to the address book. When both sides changed between syncs, Nexicall merges them instead of overwriting one, and logs the conflict. Deletion is deliberately non-destructive: a contact that disappears on one device is archived rather than destroyed — that exact bug has bitten this product once, and the lesson now lives in the code.
Contacts live in one database, not three side by side. What you change on the phone is in the web app; what you add in the browser is there on your next call — history, notes and open threads included.
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